Rebecca Roby

Rebecca RobyRebecca RobyRebecca Roby

Rebecca Roby

Rebecca RobyRebecca RobyRebecca Roby
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Get To Know Rebecca

About Rebecca

Rebecca L. Roby is a senior legal executive with more than 20 years of experience in intellectual property, marketing law, and global brand compliance. She has advised iconic companies including Red Bull and Hard Rock International, leading trademark strategies, advertising compliance, and litigation management. Recognized in the WTR 300 and a frequent speaker at international legal conferences, Rebecca is widely respected for her expertise in trademark enforcement, advertising law, and AI policy.


A graduate of Washington University School of Law and Mount Holyoke College, she combines legal precision with strategic business insight. Outside of work, Rebecca is a triathlete, cyclist, French Bulldog rescuer, and devoted mom, bringing the same dedication to her personal life as she does to her career. 

2025 marks my 10th anniversary from surviving a Pancreatic Neuroendocrine Tumor.

 What began as a diagnosis became a defining period of strength and perspective … 

 Diagnosed with a Pancreatic Neuroendocrine Tumor (PNET) in 2015, shortly after becoming a mother. Pursued specialized treatment at Memorial Sloan Kettering, leading to early intervention and recovery. Underwent a seven-hour procedure resulting in a successful distal pancreatectomy and full recovery. Embraced the principles of self-advocacy, research, faith in expert care, and building strong support systems. Ten years cancer-free, with a renewed perspective grounded in resilience, gratitude, and grace.

Frequently Asked Questions

Rebecca Roby’s work reflects a broad corporate and commercial legal background, which is a key part of her approach. Over the years, Rebecca Roby has worked across intellectual property, trademark strategy, advertising and marketing compliance, commercial transactions, corporate structuring, franchise-related matters, and business lease review. That broader perspective is especially valuable when legal issues overlap across different parts of a business.


Yes. Rebecca Roby has experience working on matters involving franchise businesses and understands the unique mix of legal, operational, and brand-related issues they often face. Whether the matter involves agreements, business structure, or lease concerns, Rebecca Roby brings a practical and business-minded approach to the work.


Yes. Rebecca Roby has experience reviewing and advising on commercial transactions and corporate structure, helping clients think through both the legal and practical sides of an agreement. Her approach is focused on clarity, risk awareness, and supporting the business goals behind the deal.


Yes. Rebecca Roby assists with business lease review and understands how even small details in a lease can have a significant long-term impact. She helps identify important provisions, obligations, and potential risks so clients have a clearer understanding of what they are agreeing to and where there may be room for negotiation.


When reviewing a lease, Rebecca Roby looks closely at provisions such as renewal rights, rent escalation, repair obligations, personal guarantees, permitted use language, assignment provisions, exclusivity terms, and exit options. A lease can affect how a business operates for years, so a careful review helps clients understand the full picture before moving forward.


Rebecca Roby’s background in trademark, branding, and marketing compliance gives her a strong understanding of how legal advice connects to brand identity, customer-facing communications, and larger business strategy. That perspective helps Rebecca Roby approach legal issues in a way that is both protective and practical.


Rebecca Roby has worked with businesses, brands, and organizations at different stages of growth, particularly those looking for thoughtful legal guidance in areas tied to branding, marketing, commercial matters, and operational decision-making. She is especially well suited to matters where a practical business perspective is just as important as the legal analysis.


Rebecca Roby’s approach is thoughtful, practical, and business-minded. She focuses on clear communication and helping clients understand both the legal issue and the real-world implications behind it. Her goal is not only to identify risk, but also to help clients think through solutions that support broader business objectives.


Yes. Rebecca Roby has experience advising on advertising and marketing compliance issues, including questions that arise when businesses are evaluating messaging, claims, and brand communications. It is an area where careful legal review can be especially valuable because the business and reputational considerations are often closely connected.


Franchise leases often involve added layers of complexity because they can affect location strategy, operational flexibility, and compliance with franchise system requirements. Rebecca Roby understands how these issues intersect and helps clients identify important considerations early, before they make a long-term commitment.


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