Guiding Global Brands with Legal Expertise
Over 20 years of leadership in intellectual property, advertising law, and brand protection.
Professional Overview
Rebecca L. Roby is a seasoned legal executive specializing in intellectual property, advertising law, and brand protection. With more than two decades of experience, she has held senior counsel roles at leading global companies such as Red Bull and Hard Rock International, where she led global trademark strategies, litigation management, and marketing law compliance.
She holds a JD from Washington University School of Law and a BA from Mount Holyoke College, and has been recognized in the WTR 300 for her impact on intellectual property law.
Areas of Expertise
Intellectual Property & Brand Protection: Extensive experience in global trademark portfolio management, brand enforcement, and litigation strategy for international companies.
Marketing & Advertising Compliance: Specialist in advertising law, claims substantiation, influencer agreements, and risk mitigation across traditional and digital platforms.
AI & Corporate Legal Strategy: Trusted advisor on AI policy development, compliance frameworks, and commercial law, including contract negotiation and vendor agreements.
Commercial Transactions: Drafting, reviewing, and negotiating a wide range of commercial agreements to support business operations and growth.
Franchise Law and Representation of Franchise Businesses: Advising franchisors and franchisees on formation, compliance, disclosure, and operations, with strategic support for business growth.
Real Estate Lease Reviews: Reviewing and negotiating commercial lease agreements to protect client interests and ensure favorable terms.
Insights & Publications
Global Trademark Enforcement: Strategies for Protecting Brands Across Markets
Global Trademark Enforcement: Strategies for Protecting Brands Across Markets
Global Trademark Enforcement: Strategies for Protecting Brands Across Markets
A trademark in any market across the globe stands for trust, years of investment, and a ...
Rebecca Roby on Best Practices for Global Trademark Portfolio Management
Global Trademark Enforcement: Strategies for Protecting Brands Across Markets
Global Trademark Enforcement: Strategies for Protecting Brands Across Markets
Strong brands carry weight in every market. As businesses move across borders, the ...
Rebecca Roby on Brand Protection, Career Reinvention, and Returning to Trademark Law
With senior in-house roles at organizations including Ulta Beauty, Hard Rock International, and Red Bull, she has built a reputation for navigating global...
Rebecca Roby Explains How to Navigate AI Compliance in Marketing Campaigns
Rebecca Roby, an accomplished legal executive specializing in marketing law, works with clients every day on how to navigate AI compliance in marketing....
Rebecca Roby’s Perspective on Trademark Enforcement Across International Borders
Rebecca Roby, an accomplished legal executive with experience in intellectual property and marketing law, explains why trademarks matter globally...
Rebecca Roby on building effective brand protection strategies for consumer products
Rebecca Roby brings a business-first legal perspective to brand protection shaped by decades of work inside global consumer companies operating at scale...
Rebecca Roby Joins Warshawsky Law Group, Strengthening Intellectual Property and Brand Protection...
Warshawsky Law Group welcomes Rebecca Roby, a veteran IP and marketing law leader advising global consumer brands for 20+ years.
Rebecca Roby on How In-House Counsel Track Marketing Laws
Rebecca Roby understands the pressure placed on in-house counsel operating inside fast-paced consumer organizations where marketing innovation often outpaces regulatory clarity.